GamerSupps has become difficult to miss in online gaming culture. Its brightly designed tubs, creator collaborations, Waifu Cups, unusual flavor names, and sponsorships appear across YouTube, Twitch, and the wider streaming world. With that visibility comes an obvious question: who owns GamerSupps?
The clearest answer is that content creator and entrepreneur Jschlatt, whose name is Jonathan Schlatt, is the best-known controlling owner of GamerSupps after acquiring the company in 2022. However, describing GamerSupps as a company owned entirely by one YouTuber oversimplifies the situation.
GamerSupps is privately held, and it does not publish a detailed shareholder register for the public. Over time, other creators have also been associated with equity in the business. Most notably, YouTuber SMii7Y became an investor and equity partner in 2025.
That makes the GamerSupps ownership story more interesting than a simple name on a corporate chart. It is also an example of how internet creators can move from advertising products to having a financial stake in the companies they promote.
What Exactly Is GamerSupps?
GamerSupps is a gaming-focused supplement and lifestyle brand best known for its powdered energy products. Its flagship GG products are sold in numerous flavors, including caffeinated and caffeine-free options.
The company operates in roughly the same broad market as gaming-oriented energy brands, but its identity extends beyond the drink itself.
GamerSupps has built a substantial part of its image around internet culture. Limited-edition shaker cups, creator-themed merchandise, anime-inspired artwork, unusual product names, and collaborations with YouTubers, streamers and VTubers have become central to the brand.
This approach helps explain why people are particularly interested in its ownership.
For many traditional beverage or supplement companies, customers may never know who the shareholders are. GamerSupps is different because personalities connected to the brand are already familiar to its audience.
The distinction between influencer, business partner and owner can therefore become blurred.
Who Owns GamerSupps Today?
Jonathan “Jschlatt” Schlatt remains the central name in discussions about who owns GamerSupps.
Schlatt is an American online creator known primarily for YouTube, streaming, gaming and comedy-oriented content. He had already built a large internet following before becoming publicly associated with GamerSupps as an owner.
In May 2022, Schlatt announced that he had acquired GamerSupps. Multiple reports since then have described him as the company’s owner or controlling owner.
You may encounter websites claiming that Schlatt owns a particular percentage—often around 70% or another large majority. Those numbers should be treated carefully.
GamerSupps is a private business, and a precise current ownership breakdown has not been publicly established through the kind of detailed filings available for a publicly traded company. It is therefore safer to say that Schlatt acquired control of GamerSupps rather than presenting an exact percentage as unquestionable fact.
That distinction matters because the ownership structure has also evolved.
In 2025, SMii7Y, the online name of creator Jaren Smith, became an investor and equity partner in GamerSupps. His exact ownership percentage was not publicly disclosed.
Other creators have also publicly been associated with partial ownership at different points. This means GamerSupps is better understood as a privately held, creator-connected company in which Jschlatt is the most prominent controlling owner rather than as a simple one-person operation.
How Jschlatt Became Connected to the Company
Jschlatt’s involvement makes more sense when viewed against GamerSupps’ marketing model.
The company relies heavily on creators to reach customers. Rather than focusing primarily on conventional television or mass-market advertising, GamerSupps has developed deep relationships with YouTubers, Twitch streamers, gaming personalities and VTubers.
Jschlatt fit naturally into that environment.
When he acquired GamerSupps in 2022, the move attracted attention partly because it seemed unusual. Audiences are accustomed to hearing creators promote energy drinks. They are less accustomed to hearing one announce that he owns the company being advertised.
That ownership also created a particularly direct connection between GamerSupps and creator culture.
Schlatt wasn’t simply an outside celebrity hired for a campaign. His financial interest meant that the growth and reputation of the company could directly matter to him as an owner.
The acquisition therefore represented something larger than another sponsorship agreement.
It demonstrated how successful internet personalities could use the audiences and businesses they had built online to become owners of consumer brands.
GamerSupps Existed Before Jschlatt
One misconception worth clearing up is that Jschlatt created GamerSupps.
He did not.
The company existed years before his acquisition and had already developed products, partnerships and a recognizable position in the gaming supplement market.
GamerSupps traces its beginnings to the middle of the 2010s. Public accounts commonly identify Eric Frayman, Ryan Morrison and Ryan Garvey among the people involved in its founding and early development.
The original idea was straightforward: create an energy supplement specifically marketed toward gamers and people spending long periods at their computers.
This was an increasingly competitive area. Gaming had become a massive entertainment industry, esports was expanding, and online creators were becoming powerful marketing channels.
Energy products naturally found a place in that environment.
By the time Jschlatt became the owner, he was acquiring an existing brand rather than starting one from scratch.
That difference is important when discussing GamerSupps’ history. Schlatt is closely associated with its modern identity, but the company’s origins predate his ownership.
Why the 2022 Acquisition Was Important
A change in ownership can be little more than a financial transaction. In GamerSupps’ case, the acquisition also fit a broader shift taking place in digital media.
Influencers were increasingly becoming entrepreneurs.
For years, the standard creator-business relationship was simple. A company paid a YouTuber or streamer to mention its product. The creator received sponsorship income, while the business gained exposure to an engaged audience.
Ownership changes the incentives.
If a creator owns part of the business, increased sales can potentially increase the value of that creator’s investment. Product development, customer loyalty, reputation and long-term growth suddenly matter in ways that go beyond the payment for an individual sponsored video.
GamerSupps has continued leaning heavily into creator partnerships since the acquisition.
Its collaborations frequently feel closer to merchandise drops than conventional beverage advertising. A creator may have a branded flavor, custom artwork, a shaker design or other products connected directly to their online identity.
That strategy makes the people promoting GamerSupps part of the brand’s personality.
SMii7Y and the Expansion of Creator Ownership
The ownership story gained another significant chapter when SMii7Y became an equity partner and investor in 2025.
SMii7Y had already established a substantial relationship with GamerSupps before taking an ownership position. His connection to the company included branded products and promotion to his audience.
The move from partner to investor was therefore notable.
Instead of simply paying an established creator to promote products, GamerSupps brought a successful creator partner into the company’s equity structure.
The exact size of SMii7Y’s stake has not been publicly disclosed.
That lack of information is important. Private companies are not required to provide the public with the same detailed ownership and financial disclosures expected from companies whose shares trade on stock exchanges.
As a result, online estimates of GamerSupps ownership percentages should not automatically be treated as verified information.
What can be said confidently is that SMii7Y has publicly been identified as an investor and equity partner, while Jschlatt remains the central figure associated with control of the business.
Is GamerSupps Fully Owned by Jschlatt?
This is where a simple Google-style answer can become misleading.
Calling Jschlatt “the owner of GamerSupps” is reasonable. Calling him the only person with any ownership interest is much harder to support.
GamerSupps has had multiple creator relationships involving equity, and its complete capitalization structure is not publicly available.
The situation can be summarized more accurately like this:
| Person | Connection to GamerSupps | Publicly known status |
|---|---|---|
| Jonathan “Jschlatt” Schlatt | Acquired GamerSupps in 2022 | Controlling/prominent owner |
| SMii7Y (Jaren Smith) | Long-term creator partner | Investor and equity partner since 2025 |
| Original founders | Built the company before the acquisition | Exact current holdings are not publicly clear |
| Other creator partners | Collaborations and, in some cases, reported equity involvement | Current stakes are not fully disclosed |
This uncertainty isn’t necessarily unusual or suspicious. It is largely a consequence of GamerSupps being privately held.
Without an official, current shareholder breakdown, precise percentages circulating online can easily become repeated until estimates start looking like established facts.
Why GamerSupps’ Ownership Model Stands Out
The most interesting part of the answer to who owns GamerSupps may not be the name Jschlatt itself. It is the relationship between ownership and the company’s marketing strategy.
GamerSupps sells products to an internet-native audience and uses internet-native personalities to build demand.
That creates a strong alignment between its marketing and its ownership culture.
Traditional consumer brands often hire celebrities after a product has already been designed and positioned. The celebrity becomes the face of an advertising campaign but remains separate from the business.
Creator-led brands can operate differently.
The creator may participate in product concepts, naming, artwork and promotion while also having a financial interest in the company’s success.
For GamerSupps, this fits naturally with limited releases and personality-driven collaborations. Fans aren’t simply choosing between generic flavors. They may buy a product because it is associated with a creator whose content they already watch.
That is a powerful commercial relationship.
It also explains why GamerSupps frequently feels more like part of internet culture than a conventional supplement company trying to advertise to gamers.
What We Don’t Know About GamerSupps
There are still significant details about the company that are not publicly available.
Its complete current shareholder structure is one of them.
The price Jschlatt paid for his acquisition has not been reliably disclosed publicly, and GamerSupps’ private-company valuation is also not something that should be presented as a confirmed figure without authoritative documentation.
The same caution applies to revenue estimates and individual ownership percentages.
Online discussions often turn uncertain numbers into apparently precise facts. Private businesses make this particularly easy because outsiders have limited information against which those claims can be checked.
It is better to separate what is publicly established from what is merely estimated.
Jschlatt’s acquisition is well documented. SMii7Y’s later involvement as an equity investor is also publicly established. A precise, complete percentage-by-percentage ownership chart is not.
Conclusion
So, who owns GamerSupps? The most accurate short answer is Jonathan “Jschlatt” Schlatt, who acquired control of the gaming energy brand in 2022 and remains the person most strongly associated with its ownership.
But GamerSupps should not be described as unquestionably 100% owned by Jschlatt. The private company has developed a broader creator-equity model, and SMii7Y became an investor and equity partner in 2025. Other creators have also been publicly associated with partial ownership at various points, while the exact current distribution of shares remains private.
That ownership structure fits the company’s identity surprisingly well. GamerSupps built much of its growth around creators, streaming communities and internet culture. Giving creators a deeper financial connection to the business takes that strategy one step further.
For readers searching who owns GamerSupps, Jschlatt remains the key name—but the complete story is about a private, creator-driven company whose ownership extends beyond a single internet personality.
FAQs
Does Jschlatt really own GamerSupps?
Yes. Jschlatt acquired GamerSupps in 2022 and is widely recognized as its controlling or principal owner. His involvement is not simply a sponsorship arrangement.
Did Jschlatt create GamerSupps?
No. GamerSupps existed for several years before Jschlatt acquired it. He bought an established gaming supplement brand rather than founding the company himself.
Does Jschlatt own 100% of GamerSupps?
There is no reliable public evidence establishing that he currently owns 100%. GamerSupps has other known equity involvement, including SMii7Y, and the company’s complete current shareholder breakdown is private.
Does SMii7Y own part of GamerSupps?
Yes. SMii7Y became an investor and equity partner in GamerSupps in 2025. His exact ownership percentage was not publicly disclosed.
How much did Jschlatt pay for GamerSupps?
A reliable public purchase price has not been disclosed. Figures appearing on unofficial websites should therefore be treated as estimates or speculation unless supported by authoritative documentation.
